IN A CRISIS

When you are facing pressures from crises or issues, you haven’t got time for ‘fluff’… you need an agency that cuts-to-the-chase! So here’s what Corepro does in your time of need:??

?- SITUATION ASSESSMENT

(What is the ‘real-state-of-play’ – no emotions – no knee jerk thinking – just the cold hard truth).

 

– STRATEGIC COUNSEL 

(What are the immediate priorities – what are the next steps – what’s the short-to-mid-term plan here).

 

– THREAT ASSESSMENT 

(What other factors that you may not be aware of can come into play here to make your crisis even worse).

 

– CRISIS EVOLUTION PREDICTION

(All crises evolve, if you are not ready for the ‘curve-ball’ then you will always only be reactive and ‘reactive only’ companies lose in a crisis).

 

– STAKEHOLDER MAPPING

(Gone are the days when one statement answers everybody. Now each individual stakeholder has different concerns and expectations. If you are not aware of this, prepare for your reputation to crash).

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– STAKEHOLDER ENGAGEMENT PLAN

(Once you know who the stakeholders are, their concerns and expectations, you can finally create an engagement plan of what needs to be said to each stakeholder group and which company spokesperson will resonate best with them).

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– COMMUNICATIONS STRATEGY

(Developing a communications strategy for both internal and external stakeholders).

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– MATERIALS PRODUCTIONS

(Holding Statements. Press Releases. Speeches. Advertorials. Infographics. Microsites. Videos).

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– MEDIA MONITORING AND SOCIAL DIGITAL LISTENING

(Monitoring the media, social media and digital channels for news of your crisis with sentiment racking and influencer mapping).

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– MEDIA ENGAGEMENT

(Fielding media enquiries to take the pressure off you. Disseminating materials